Logba Logba
We developed a modern brand identity system enhancing recognition, consistency, and communication across digital and physical touchpoints.
Year
2024
Client
Logba Group
Work type
Visual Identity
Chief Brand Officer
[Introduction]
Logba group partnered with us to rebuild their brand identity as they expanded into new digital health services. They needed a visual system that conveyed trust, innovation, and calm clarity while supporting their transition into a broader, more accessible wellness platform aimed at both patients and healthcare professionals.
[Challanges]
Their previous identity lacked cohesion and failed to communicate the emotional reassurance necessary in wellness. Marketing materials were inconsistent, and digital assets didn’t support scalability. Logba required a refined system that balanced medical professionalism with a warm, human-centered feel, ensuring messaging consistency across campaigns, product lines, and patient-facing digital touchpoints.
[Final outcome]
We delivered a complete identity system including typography, color palettes, iconography, and digital guidelines that unified every touchpoint. The new brand improved communication clarity, strengthened user trust, and equipped the team with a scalable visual foundation to support future campaigns, partnerships, and new product launches across their ecosystem.
