Oro Apparel
A minimal, elevated identity system crafted to unify campaigns, packaging, and editorial visuals under a consistent, modern fashion aesthetic.
Year
2024
Client
Oro Fashion Co.
Work type
Art Direction
"The refreshed identity elevated our brand and brought a cohesive voice to every collection."
Creative Director
Oro Apparel engaged us to develop a new identity that aligned with their shift toward premium, minimalist fashion. They wanted a visual system that could support seasonal campaigns, editorial content, and packaging while communicating a more refined, confident, and globally appealing brand voice across all consumer touchpoints.
Their previous branding felt inconsistent and lacked the sophistication required for international expansion. Creative teams struggled to maintain cohesion across lookbooks, social content, and retail materials. Oro needed a flexible yet distinctive identity capable of evolving with future collections while remaining instantly recognizable and elevated.
We built a timeless identity system supported by editorial art direction, refined typography, and a cohesive visual language. The new brand improved recognition across campaigns, strengthened consumer perception, and provided a versatile framework that allowed Oro Apparel to scale its presence confidently across markets and product categories.
